Social media has become an integral part of online marketing strategies for eCommerce stores. Sharing products on platforms like Facebook, Twitter, Instagram, and Pinterest allows businesses to reach a wider audience and attract new customers. For WooCommerce store owners, leveraging social sharing can significantly increase visibility and sales. One powerful way to encourage customers to share your products on social media is by using a WooCommerce social share plugin.
In this article, we’ll explore how the WooCommerce Social Share plugin boosts sales by driving traffic, increasing brand exposure, and incentivizing customers to share your products. With specific focus on the Social Sharing Discounts plugin, we’ll also explain how offering discounts in exchange for social sharing can be an effective strategy to generate more revenue.
1. What is the WooCommerce Social Share Plugin?
The WooCommerce Social Share plugin, specifically the Social Sharing Discounts for WooCommerce, is a plugin that allows customers to share products, pages, and posts from your store on their social media accounts. In return for sharing, customers receive a discount on their purchase, which not only encourages more shares but also increases the likelihood of completing the sale.
By integrating social sharing into your WooCommerce store, you are empowering your customers to become advocates for your brand. This organic promotion can help you tap into a wider audience and attract new potential customers who are introduced to your products through trusted recommendations from their peers.
2. How Does WooCommerce Social Share Boost Sales?
2.1 Increases Brand Visibility
When your customers share your products on social media, it introduces your brand to their entire network. The average social media user has hundreds or even thousands of followers or friends, and each share opens up your products to this large audience. This creates an opportunity for exponential growth in brand awareness.
Additionally, every social share acts as a form of user-generated content, which tends to perform better in terms of engagement compared to traditional advertising. When people see that their friends and family are sharing your products, they’re more likely to trust your brand and be interested in what you’re offering.
2.2 Drives Traffic to Your Store
Social media is a highly effective platform for driving traffic to your WooCommerce store. By incentivizing social shares, you’re encouraging users to introduce your store to their friends, family, and followers. Each share typically includes a link to the product page or your store’s homepage, leading to more potential visitors.
More traffic means more opportunities for conversions. The social sharing plugin acts as a powerful referral tool, with each share being a direct invitation for others to visit your store and check out your products. This traffic can result in more sales, especially if those new visitors find products they’re interested in.
2.3 Improves Social Proof
Social proof is a key factor in influencing consumer behavior. When potential customers see that others are sharing your products on social media, it builds trust in your brand. Social proof demonstrates that your products are valued by real people, which can make new customers feel more confident in purchasing from your store.
Incorporating social sharing directly into your WooCommerce store with the Social Sharing Discounts plugin takes this a step further. Not only do you increase social proof, but you also incentivize sharing by offering discounts, creating a win-win situation for both you and your customers.
2.4 Increases Conversions through Discounts
One of the main features of the Social Sharing Discounts for WooCommerce plugin is the ability to offer customers a discount in exchange for sharing your products on social media. This is a powerful strategy for increasing conversions.
Here’s how it works:
- A customer adds products to their cart and proceeds to checkout.
- They are prompted to share the product on social media in exchange for a discount.
- Once they share, they receive an immediate discount on their purchase.
This discount not only encourages customers to complete the checkout process (reducing cart abandonment) but also incentivizes them to promote your products to their social media networks. Offering a small discount in return for a social share can lead to a significant increase in both sales and brand exposure.
2.5 Helps Build Customer Loyalty
By using a WooCommerce social share plugin, you’re not just encouraging one-time sales but also building long-term customer loyalty. Customers appreciate being rewarded for their actions, and offering discounts in exchange for social shares is an easy way to make them feel valued.
When customers receive a discount, they’re more likely to return to your store in the future. Additionally, each time they share your products, they are reinforcing their connection to your brand. Building this kind of engagement can help create a loyal customer base that continues to shop with you and recommend your store to others.
3. Why Choose the Social Sharing Discounts Plugin?
Social share for WooCommerce is specifically designed to integrate seamlessly with your WooCommerce store. It offers multiple features that make social sharing easy and effective for both store owners and customers.
3.1 Customizable Social Sharing Options
The plugin allows you to customize which social media platforms customers can share on, including Facebook, Twitter, LinkedIn, Pinterest, and more. You can choose which platforms are most relevant to your audience and where you want your products to be shared.
3.2 Automated Discount Application
Once a customer shares a product on their social media account, the plugin automatically applies the discount to their cart, making the process seamless and hassle-free. This eliminates any friction and makes it easy for customers to complete their purchases.
3.3 Track Social Sharing Activity
The plugin also provides tracking features that allow you to monitor how many shares your products are receiving, which platforms are most effective, and how much traffic is being driven by social shares. This insight helps you optimize your social sharing strategy and measure the success of your campaigns.
4. Conclusion
The WooCommerce social share plugin is an essential tool for boosting sales, increasing traffic, and enhancing brand visibility. By incentivizing customers to share your products on social media in exchange for discounts, you tap into the power of social proof and word-of-mouth marketing. With features that streamline the sharing process and encourage customer engagement, the Social Sharing Discounts for WooCommerce plugin is a smart investment for any online store.